Tailgate Tour Takes Ethanol Message to College

Domestic Fuel - Alternative Fuel News
Posted by Cindy Zimmerman

The Ethanol Promotion and Information Council is taking a fun and educational message about ethanol to college campuses this fall as part of the 2008 FOX Tailgate Tour presented by Ford and Sirius Satellite Radio.

The 14-week road trip to this season’s biggest college football games offers unique promotional opportunities for EPIC, according to marketing specialist Jennifer Powell.

“College students are an untapped audience for ethanol. They’re educated and often focused on environmentally friendly issues,” said Powell. “Our messaging will tap into the environmental and economic benefits of ethanol, encouraging them to become ethanol fans for life.”

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