Biomass Magazine unveils new name, website

Biorefining
Posted October 12, 2010

BBI International announced today that it has officially changed the name of Biomass Magazine--the world’s leading biomass industry trade publication--to Biomass Power & Thermal, a move that characterizes the magazine’s heightened focus on biobased electricity and heat.

BBI International announced last month that it would split its flagship biomass publication into two distinct titles, one focused on power and heat, the other focused on fuels and chemicals. The new magazine, Biorefining, was launched in September, and today’s unveiling of Biomass Power & Thermal--the new name, logo and website--completes the second phase of the transition.

“By dividing Biomass Magazine into two separate publications we are serving our readers and advertisers in both sectors more effectively,” said Joe Bryan, CEO of BBI International. “Extensive market research, industry consultation and long-term planning went into this decision. Splitting a successful, growing magazine into two separate titles is not an easy thing to do, but it’s the right thing to do for our readers. They’ll be better served by two publications with niche editorial scopes.”

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