Brazil's auto industry markets ethanol as green

Reuters UK
Thu Apr 16, 2009 4:27am BST

SAO PAULO (Reuters) - The big four auto makers in Brazil joined forces with the Sugar Cane Industry Association (Unica) on Wednesday in a campaign aimed at expanding the use of cane-based ethanol in flex-fuel vehicles.

Local subsidiaries of U.S.-based General Motors Corp and Ford Motor Co, Italy's Fiat SpA and Germany's Volkswagen AG will together distribute 2 million free booklets explaining the benefits of ethanol for consumers who buy their flex-fuel cars in Brazil.

"Brazil's interest in ethanol is in accordance with GM's interest," said General Motors' CEO in Brazil, Jaime Ardila, in a news conference to launch the partnership.

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